In shortBirmingham business owners have free resources available through the Birmingham Business Resource Center (BBRC).Gilberto Herrera partnered with BBRC CEO Bob Dickerson to make those resources more practical and easier…
In shortQ4 is a real buying season, but discounting is the wrong way to use it.Use one of five year-end promotions that add value instead of cutting price, with a…
In shortMost coaches hire the wrong first person: a salesperson or a marketer, when what they need is someone to run operations.Hiring forces a pricing reckoning. If you cannot afford…
In shortA good 90-day plan starts with one revenue number and works backward.Cut the offer menu down, pick one channel and go deep, and reactivate past leads before you chase…
In shortMost coaches track revenue and little else, so they cannot see a problem until it hits the bank account.Seven numbers tell you how healthy the business really is, from…
In shortA four-day week is possible for most consultants, but not by working faster. It takes a different setup.Find where your hours go, fix your pricing, hand off or automate…
In shortAdding people is not the only way to grow. For most consultants, it is the most expensive way.Five levers scale without hiring: productize, build systems, use AI, price on…
In shortA niche is a specific person with a specific, expensive problem you can solve better than anyone else.Pick it in seven steps: list your strengths, map painful problems, define…
In shortBroad positioning keeps your prices low because you look like everyone else.A profitable micro-niche is a specific person with a specific, expensive problem.Find it without guessing, face the fear…
In shortProductizing means turning the work you repeat into a fixed offer with a clear scope, timeline, and price.Find the offer you are already delivering over and over, design the…
