FRACTIONAL CMO SERVICES
Senior marketing leadership for your business. Without the full-time salary.
You Don't Need More Marketing. You Need Someone in Charge of It.
You have a website. Maybe an agency. Maybe a part-time social media person. Some ads that kind of work.
But nobody owns the plan. Nobody connects marketing to sales. And nobody can tell you which dollar is making money.
That is the gap a fractional CMO fills. Gilberto steps in as your part-time chief marketing officer. He sets the plan, leads the people doing the work, and ties every campaign to revenue.
What a Fractional CMO Does for You
Marketing Strategy Tied to Revenue
A clear plan built around your best customers, your best offers, and your sales goals. Not random posts.
Positioning and Messaging
Why should someone pick you over the cheaper option? We make that answer clear on your website, in your ads, and on sales calls.
Leadership for Your Team and Vendors
Gilberto manages your agency, freelancers, or in-house team so the right work gets done on time.
Lead Generation and Paid Ads
Ads, content, SEO, and referral programs that bring in the right people, with spend you can track.
Sales and Follow-Up Systems
Your CRM, pipeline, and follow-up get built so leads stop going cold. Most of it runs in GoHighLevel.
AI and Automation
AI receptionists, chat, and automatic follow-up so your team spends less time on busywork. See AI and workflow automation.
Monthly Numbers You Can Read
A simple report on leads, cost per lead, sales, and what changes next month.
Fractional CMO vs. Full-Time CMO vs. Agency
Most growing companies need senior marketing leadership before they can afford a full-time executive. Here is how the options compare.
| Full-Time CMO | Marketing Agency | Fractional CMO | |
|---|---|---|---|
| Sets the strategy | Yes | Usually not. They do tasks. | Yes |
| Cost | Full executive salary plus benefits | Monthly retainer, often for one channel | Part-time fee. No full-time salary. |
| Ties marketing to sales | Yes | Rarely | Yes |
| Leads your team and vendors | Yes | No | Yes |
| Time to start | Months to hire | A few weeks | Usually within weeks |
Who This Is For
- Companies with real revenue and no senior marketing leader
- Owners who are tired of being the marketing department
- Businesses paying an agency but not sure what they are getting
- Teams with good people and no clear plan
- Service businesses, home services, professional firms, and local brands
Gilberto’s clients include En Route Heating and Cooling, C.A. Russell Ford, HouseHeist, and local brands in roofing, salon suites, and family entertainment.
How It Works
1. Strategy Call
We look at your goals, your numbers, and what is working now.
2. Profit Flow Audit
We find where leads and sales leak: positioning, offer, follow-up, client experience, or referrals.
3. 90-Day Plan
You get a clear plan with priorities, owners, and the numbers we will track.
4. Build and Lead
Gilberto leads the work with your team, your vendors, or his own agency team.
5. Review Every Month
We check the numbers, cut what is not working, and put more into what is.
Why Gilberto
Gilberto Herrera learned marketing and sales the hard way: in direct sales, banking, insurance, and his own businesses. He served as Alabama’s Grow with Google Digital Coach for four years and trained more than 8,000 entrepreneurs. He is a TEDx speaker, was named to the BBJ Power 60 Emerging Influencers list, and is the founder of Profitable Pro, Inc.
He does not just run marketing. He connects marketing to sales, sales to the client experience, and results to referrals. He calls it The Profit Flow™. See all services.
Need hands to do the work too? His agency team can build and run it: websites, CRM, ads, content, and automation.
Fractional CMO FAQs
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part time. You get the strategy and leadership of a chief marketing officer without hiring one full time.
How is a fractional CMO different from a marketing agency?
An agency usually does tasks, like ads or social media. A fractional CMO owns the plan, leads the people doing the work, and ties it all to sales. Gilberto can do both.
When should a business hire a fractional CMO?
When you have real revenue, you are spending money on marketing, and nobody senior owns the results. Also when the owner is still making every marketing call.
How much time does a fractional CMO spend with my company?
It depends on your goals. Most clients get regular strategy meetings, team leadership, and a monthly numbers review. We set the scope on the first call.
Do you work with companies outside Birmingham?
Yes. Gilberto is based in Birmingham, Alabama, and works with companies across the U.S.
Can you also build the systems?
Yes. His team builds websites, CRMs, ads, follow-up, and AI automation, so the plan does not sit on a shelf.
Talk to Gilberto About Fractional CMO Support
Tell us where your marketing stands today and where you want revenue to go. Choose “Fractional CMO or Marketing” in the form.